Many people think startups are all about the idea or product. While this is without question very important, execution is arguably more important. It does not matter how great an idea or product is if you can’t get it into the hands of the people who will use it. This, of course also relies on defining the target audience properly and determining what product they actually need.
Typically, you might think entrepreneurs start companies, and researchers develop new technology. But you know what?
There are some people who are trying to do both.
Last week, we visited Lab Start Up 2020 and met with researchers who are starting companies. Many passionate researchers shared with us their ideas, and they are working hard to get their products ready.